Cioccolato Australia: the ultimate chocolate experience [Case study]

Chimhundu, Ranga and Hassan, Rumman (2017) Cioccolato Australia: the ultimate chocolate experience [Case study]. In: Integrated marketing communications, 5th Asia-Pacific ed. Cengage Learning Australia, South Melbourne, Victoria, Australia, pp. 456-457. ISBN 9780170386517

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Abstract

This marketing case study explores marketing communication concepts in the context of a successful restaurant. Specific focus is on decisions related to the application of digital marketing and on the optimum level of presence on social media channels. Suggested solutions to the marketing communication problems posed are provided.


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Item Type: Book Chapter (Commonwealth Reporting Category B)
Refereed: No
Item Status: Live Archive
Faculty/School / Institute/Centre: Historic - Faculty of Business, Education, Law and Arts - School of Management and Enterprise (1 Jul 2013 - 17 Jan 2021)
Faculty/School / Institute/Centre: Historic - Faculty of Business, Education, Law and Arts - School of Management and Enterprise (1 Jul 2013 - 17 Jan 2021)
Date Deposited: 21 Mar 2018 04:41
Last Modified: 23 Apr 2021 04:41
Uncontrolled Keywords: marketing; marketing communications; digital marketing; social media; new media; traditional media; restaurant; technological environment; competition
Fields of Research (2008): 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150502 Marketing Communications
Socio-Economic Objectives (2008): B Economic Development > 90 Commercial Services and Tourism > 9002 Property, Business Support Services and Trade > 900204 Wholesale and Retail Trade
URI: http://eprints.usq.edu.au/id/eprint/33836

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