Modeling users' web search behavior and their cognitive styles

Kinley, Khamsum and Tjondronegoro, Dian and Partridge, Helen and Edwards, Sylvia (2014) Modeling users' web search behavior and their cognitive styles. Journal of the American Society for Information Science and Technology, 65 (6). pp. 1107-1123. ISSN 2330-1635

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Previous studies have shown that users’ cognitive styles play an important role during Web searching. However, only limited studies have showed the relationship between cognitive styles and Web search behavior. Most importantly, it is not clear which components of Web search behavior are influenced by cognitive styles. This paper examines the relationships between users’ cognitive styles and their Web searching and develops a model that portrays the relationship. The study uses qualitative and quantitative analyses to inform the study results based on data gathered from 50 participants. A questionnaire was utilised to collect participants’ demographic information, and Riding’s (1991) Cognitive Style Analysis (CSA) test to assess their cognitive styles. Results show that users’ cognitive styles influenced their information searching strategies, query reformulation behaviour, Web navigational styles and information processing approaches. The user model developed in this study depicts the fundamental relationships between users’ Web search behavior and their cognitive styles. Modeling Web search behavior with a greater understanding of user’s cognitive styles can help information science researchers and information systems designers to bridge the semantic gap between the user and the systems. Implications of the research for theory and practice, and future work are discussed.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Faculty/School / Institute/Centre: No Faculty
Faculty/School / Institute/Centre: No Faculty
Date Deposited: 14 Nov 2017 05:32
Last Modified: 15 Nov 2017 04:27
Uncontrolled Keywords: Web searching, User cognitive styles
Fields of Research (2008): 08 Information and Computing Sciences > 0806 Information Systems > 080602 Computer-Human Interaction
08 Information and Computing Sciences > 0807 Library and Information Studies > 080704 Information Retrieval and Web Search
Fields of Research (2020): 46 INFORMATION AND COMPUTING SCIENCES > 4608 Human-centred computing > 460806 Human-computer interaction
46 INFORMATION AND COMPUTING SCIENCES > 4605 Data management and data science > 460508 Information retrieval and web search
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