Climate change messages and strategies by Australian NGOs

Hall, Nina L. and Star, Cassandra (2007) Climate change messages and strategies by Australian NGOs. In: Other contact zones: new talents 21C. New Talents 21C (7). Network Books, Perth, Western Australia, pp. 137-148. ISBN 9781920845414; 1920845410


To date, the Australian Government admits climate change is a concern that needs to be addressed, but has yet to implement policy domestically and internationally that non-government organisations (NGOs) consider to be adequate.

Through in-depth interviews, the effectiveness of climate change campaigns by seven environmental NGOs was contrasted with the perceptions of these NGOs' campaigns held by 'external observers' of the climate change debate: community, media, politicians, industry and policy-makers.

The findings suggest the general community has received messages about climate change, but there is insignificant agitation or action at this level to be felt by politicians. The NGOs have formed new ‘alliances’ with other interest groups and professionals that have increased their credibility in the eyes of the media, industry and policy-makers. The media are wary of the NGOs ‘sensationalism’ of the issue and, with policy-makers, are seeking a stronger scientific basis to give the campaign messages greater objectivity and legitimacy. Politicians consider NGOs present policy demands ‘unrealistic’, and policy-makers feel that NGOs could gain more ‘mileage’ from their policy submissions.

This research suggests NGOs are effective at raising general awareness and ‘agenda creation’, but appear less politically effective at the ‘policy creation’ part of the policy cycle, and this is a campaign area requiring further consideration.

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Item Type: Book Chapter (Commonwealth Reporting Category B)
Refereed: Yes
Item Status: Live Archive
Additional Information: Pre-print version of chapter, as made available here, differs in title from the Published version. Pre-print title: Hitting the target: climate change messages and strategies by Australian NGOs.
Faculty / Department / School: Historic - Faculty of Business - School of Accounting, Economics and Finance
Date Deposited: 30 Oct 2007 06:20
Last Modified: 02 Jul 2013 22:51
Uncontrolled Keywords: social movements; Australia; climate politics
Fields of Research : 04 Earth Sciences > 0401 Atmospheric Sciences > 040104 Climate Change Processes
16 Studies in Human Society > 1608 Sociology > 160802 Environmental Sociology
16 Studies in Human Society > 1606 Political Science > 160605 Environmental Politics
Socio-Economic Objective: D Environment > 96 Environment > 9603 Climate and Climate Change > 960302 Climate Change Mitigation Strategies

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