A self-evaluation system of quality planning for tourist attractions in Taiwan: an integrated AHP-Delphi approach from career professionals

Chen, Luan and Ng, Eric and Huang, Shyh-Chang and Fang, Wei-Ta (2017) A self-evaluation system of quality planning for tourist attractions in Taiwan: an integrated AHP-Delphi approach from career professionals. Sustainability, 9 (10). ISSN 2071-1050

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Abstract

This study seeks to identify a set of key indicators along with weightings for tourist attractions in Taiwan, and develop a quality management self-evaluation mechanism for tourism businesses, using an advanced integrated Analytic Hierarchy Process and Delphi (AHP-Delphi) approach derived from the supply side perspective. This research study comprises two phases: (1) Delphi method analysis that involves 17 experts, providing confirmation about the evaluation criteria; and (2) Analytical Hierarchical Process (AHP) method which aims to allocate weightings to the evaluation criteria from the experts. Findings from the Delphi method analysis revealed the acceptance of two dimensions, six sub-dimensions and 17 indicators as key evaluation criteria. The AHP method analysis indicated that the most significant dimension was managing quality, with tourism services and public sector facilities being the most important sub-dimension and indicator respectively. The self-evaluation mechanism proposed in this planning perspectives can assist tourism businesses and national/regional Destination Management Organization to identify quality management problems and possible ways of enhancing quality tourism, so that tourism experience, and tourist’s satisfaction can be further improved effectively between the conflicting views by career professionals.


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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Faculty / Department / School: Current - Faculty of Business, Education, Law and Arts - School of Management and Enterprise
Date Deposited: 11 Dec 2017 04:36
Last Modified: 11 Dec 2017 04:36
Uncontrolled Keywords: Analytic Hierarchy Process (AHP); Delphi method; quality management; sustainable tourism planning; tourism and conservation; tourist attractions
Fields of Research : 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150599 Marketing not elsewhere classified
Socio-Economic Objective: E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
Identification Number or DOI: 10.3390/su9101751
URI: http://eprints.usq.edu.au/id/eprint/33157

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