Normative beliefs, attitudes, and social norms: people reduce waste as an index of social relationships when spending leisure time

Fang, Wei-Ta and Ng, Eric and Wang, Ching-Ming and Hsu, Ming-Lin (2017) Normative beliefs, attitudes, and social norms: people reduce waste as an index of social relationships when spending leisure time. Sustainability, 9 (10). ISSN 2071-1050

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Abstract

This study has adopted and refined Ajzen’s theory of planned behavior, theory of reasoned action, and the value–belief–norm theory by Stern et al. to investigate the effects of normative beliefs, attitudes,andsocialnormsonpro-environmentalbehavioralintentions. Atotalof391validresponses were collected from visitors to a theme park in Taiwan. A structure equation analysis indicated that the overall fit of the proposed model was supported. It was also found that both attitudes and social norms had positive and significant influence on waste reduction. While the results did not reveal any direct relation between normative beliefs and behavioral intentions, normative beliefs had positive direct influence on social norms and attitudes, which in turn had an impact on behavioral intentions. The findings provided further insights about pro-environmental behavioral intentions from an Asia perspective and highlighted important implications for environmental policies and education to reduce waste.


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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Faculty / Department / School: Current - Faculty of Business, Education, Law and Arts - School of Management and Enterprise
Date Deposited: 11 Dec 2017 04:10
Last Modified: 11 Dec 2017 04:10
Uncontrolled Keywords: attitude; normative belief; pro-environmental behavioral intentions; social norm; theory of planned behavior; value–belief–norms theory; Taiwan
Fields of Research : 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150599 Marketing not elsewhere classified
05 Environmental Sciences > 0502 Environmental Science and Management > 050299 Environmental Science and Management not elsewhere classified
Socio-Economic Objective: E Expanding Knowledge > 97 Expanding Knowledge > 970105 Expanding Knowledge in the Environmental Sciences
E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
Identification Number or DOI: 10.3390/su9101696
URI: http://eprints.usq.edu.au/id/eprint/33156

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