Records…what records? A services oriented marketing approach

England, Kaye (2017) Records…what records? A services oriented marketing approach. In: inForum Conference 2017, 11-13 Sept 2017, Brisbane, Australia.

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Records & Information Management is not considered a glamorous field of work. It is a responsibility that many people tend to leave till the last minute or pass onto someone else. As information professionals, it can be difficult to tread the line between meeting client needs and compliance obligations. Furthermore, constraints of time and resources (money, people, technology, etc.) impact on the information management service delivery. The reason that we exist is to help our clients make and document business decisions and meet compliance requirements. It is also true that we stand in the gap between the support of our clients and compliance – but at the essence of all that we do is a culture of service to assist in meeting the business needs of our clients. In order to foster and raise the profile of recordkeeping in an organisation a multi-faceted service approach is necessary. This presentation looks at a number of ways that information professionals can market their services as they are going about their day-to-day activities.

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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: No
Item Status: Live Archive
Faculty/School / Institute/Centre: Current - USQ Other
Faculty/School / Institute/Centre: Current - USQ Other
Date Deposited: 13 Feb 2018 04:29
Last Modified: 21 Jun 2018 03:38
Fields of Research (2008): 08 Information and Computing Sciences > 0807 Library and Information Studies > 080708 Records and Information Management (excl. Business Records and Information Management)
Fields of Research (2020): 46 INFORMATION AND COMPUTING SCIENCES > 4610 Library and information studies > 461009 Recordkeeping informatics
Socio-Economic Objectives (2008): B Economic Development > 89 Information and Communication Services > 8903 Information Services > 890301 Electronic Information Storage and Retrieval Services

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