Transmedia perspectives

Ghellal, Sabiha and Wiklund-Engblom, Annika and Morrison, Ann and Obal, Damjan (2016) Transmedia perspectives. In: Media convergence handbook: firms and user perspectives, vol. 2. Media Business and Innovation, 2. Springer, Berlin, Germany, pp. 309-325. ISBN 978-3-642-54486-6


The term transmedia is often used to describe the seamless consumption of a variety of content that is part of the same product across multiple delivery channels. Media convergence, divergence and transmedia are closely related and describe an evolving paradigm of content consumption. In this chapter, we address the challenge to provide a clear distinction between transmedia, convergence and divergence as separate, but intertwined concepts. The multifaceted and interdisciplinary nature of the subject necessitates respecting various interpretations of transmedia storytelling. By collecting and grouping the various perspectives that shape the understanding and expectations of transmedia storytelling, we came up with a conceptual transmedia methodology that is based on both traditional storytelling frameworks such as ‘fictional universes’ and user experience design theories. This stands in contrast to the commercial interpretations of transmedia storytelling, which are often based on multimedia merchandising solutions rather than on rich evolving storylines that run across multiple platforms. The evolving methodology illustrates the complexities of transmedia design, including for example interdisciplinarity, genres, and emergent production models. We focus on user experience design early in the creative writing process, replacing former methods that added transmedia patterns as if an afterthought at the end of a production cycle.

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Item Type: Book Chapter (Commonwealth Reporting Category B)
Refereed: Yes
Item Status: Live Archive
Additional Information: Files associated with this item cannot be displayed due to copyright restrictions.
Faculty/School / Institute/Centre: No Faculty
Faculty/School / Institute/Centre: No Faculty
Date Deposited: 15 Aug 2017 05:31
Last Modified: 15 Sep 2017 03:03
Uncontrolled Keywords: transmedia
Fields of Research (2008): 20 Language, Communication and Culture > 2001 Communication and Media Studies > 200199 Communication and Media Studies not elsewhere classified
Fields of Research (2020): 47 LANGUAGE, COMMUNICATION AND CULTURE > 4701 Communication and media studies > 470199 Communication and media studies not elsewhere classified
Socio-Economic Objectives (2008): E Expanding Knowledge > 97 Expanding Knowledge > 970120 Expanding Knowledge in Language, Communication and Culture
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