Rundle-Thiele, Sharyn R. and Gillespie, Meghan and Ball, Kim (2007) The buck stops here: should we consider performance rather than corporate social responsibility? In: 4th International Nonprofit and Social Marketing Conference: Social Entrepreneurship, Social Change and Sustainability, 27-28 Sept 2007, Brisbane, Australia.
[Abstract]: Consensus is emerging that companies are socially responsible although the nature and degree of social responsibility continues to be the source of debate. This continued debate allows the buck to be passed. A shift in view from corporate social responsibility to corporate performance (CSP) is proposed as a means to assess CSR policies and practices. A harmful product category was chosen to illustrate how we can assess corporate social performance using a consumers’ point of view.
Australian alcohol marketers are currently considered socially responsible promoting an “enjoy responsibly message” amongst many other policies and programs. A shift in view from corporate social responsibility to corporate performance (CSP) would change the outcome. Consumers are not fully aware of safe consumption levels of alcohol and these data are consistent with US and UK studies. A shift in view would suggest that companies need to revise their policies and practices and some recommendations for practice are made.
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|Item Type:||Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)|
|Item Status:||Live Archive|
|Additional Information:||No evidence of copyright restrictions.|
|Faculty / Department / School:||Historic - Faculty of Business - School of Management and Marketing|
|Date Deposited:||11 Oct 2007 01:22|
|Last Modified:||02 Jul 2013 22:50|
|Uncontrolled Keywords:||corporate social responsibility, alcohol, knowledge, attitudes|
|Fields of Research :||22 Philosophy and Religious Studies > 2201 Applied Ethics > 220102 Business Ethics
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150311 Organisational Behaviour
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
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