Rundle-Thiele, Sharyn R. (2007) Student views on corporate social responsibility in an Australian fast food context. In: 4th International Nonprofit and Social Marketing Conference: Social Entrepreneurship, Social Change and Sustainability, 27-28 Sept 2007, Brisbane, Australia.
[Abstract]: Socially responsible corporations are obligated to minimise their negative impact on society. This paper considers first-year student viewpoints regarding social responsibility in the fast food marketing context in Australia. Three hundred and sixty four essays addressing the topic 'Are marketers responsible for rising levels of obesity?' were content analysed.
Student views varied considerably suggesting that corporate social responsibility will continue to be a controversial issue. Three-quarters of students believed that marketers were responsible, either wholly or in part, for rising obesity levels. While students noted that governments, society and individuals share responsibility, the current practices employed by fast food marketers were generally viewed by students as irresponsible.
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|Item Type:||Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)|
|Item Status:||Live Archive|
|Additional Information:||No evidence of copyright restrictions.|
|Faculty / Department / School:||Historic - Faculty of Business - School of Management and Marketing|
|Date Deposited:||11 Oct 2007 01:22|
|Last Modified:||08 Aug 2014 00:06|
|Uncontrolled Keywords:||corporate social responsibility, fast food|
|Fields of Research :||22 Philosophy and Religious Studies > 2201 Applied Ethics > 220102 Business Ethics
15 Commerce, Management, Tourism and Services > 1504 Commercial Services > 150401 Food and Hospitality Services
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
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