Factors affecting consumers' willingness to pay for imported offal in Indonesia: a case study for Makassar City

Tenrisanna, Vidyahwati and Rahman, Mohammad Mafizur and Khanam, Rasheda (2016) Factors affecting consumers' willingness to pay for imported offal in Indonesia: a case study for Makassar City. International Journal of Business and Economics, 15 (2). pp. 145-159. ISSN 1607-0704

Official URL: http://www.ijbe.org/

Abstract

This study explores the factors that affect consumers’ willingness to pay (WTP) for imported offal in Makassar, Indonesia. The primary data derived from a field survey and hedonic price model are used for obtaining the estimated results. The paper finds that age, occupation (OFFICER), level of education (UNIVERSITY GRADUATE), ethnicity (BUGIS), NON-AFFORDABILITY, and ACCESSIBILITY significantly affect the WTP for imported offal in Makassar. Also the marginal implicit price (MIP) calculation shows that the willingness to pay of higher prices for imported offal decreases for older consumers. It is also found that if the price of imported offal in the market increases, the willingness to pay for the product will decrease.


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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: c. 2016 Feng Chia University, College of Business.
Faculty / Department / School: Current - Faculty of Business, Education, Law and Arts - School of Commerce
Date Deposited: 15 Feb 2017 06:11
Last Modified: 01 Mar 2017 06:43
Uncontrolled Keywords: hedonic price; imported offal; WTP
Fields of Research : 14 Economics > 1402 Applied Economics > 140299 Applied Economics not elsewhere classified
URI: http://eprints.usq.edu.au/id/eprint/30471

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