What influences Australians to buy eco-friendly FMCGs? An integrated model

Hassan, Rumman and Summers, Jane and Chimhundu, Ranga and Valenzuela, Fredy (2016) What influences Australians to buy eco-friendly FMCGs? An integrated model. In: ANZMAC 2016: Marketing in a Post-Disciplinary Era , 5-7 Dec 2016, Christchurch, New Zealand.

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This paper aims to understand Australian consumers’ purchase intentions towards eco-friendly fast moving consumer goods and whether the existing green marketing activities have an impact on consumers’ psyche. Most importantly, it seeks to use an integrated model that will better explain the factors that affect purchase intention since previous research in the field has come up with varying results. The purpose of employing an integrated model is to incorporate variables that better explain the effect of these factors on consumers’ green product purchase intentions. The study seeks to closely examine the
mediating role of green trust on consumers’ purchase intentions. This research will not only have practical implications for the marketers of such products, but will also contribute significantly to the body of knowledge on this subject.

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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: Abstract only published in Proceedings.
Faculty / Department / School: Current - Faculty of Business, Education, Law and Arts - School of Management and Enterprise
Date Deposited: 22 Feb 2017 01:00
Last Modified: 05 Jun 2017 00:59
Uncontrolled Keywords: green marketing, eco-friendly, green trust, FMCG, purchase intention
Fields of Research : 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150501 Consumer-Oriented Productor Service Development
Socio-Economic Objective: E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
URI: http://eprints.usq.edu.au/id/eprint/30384

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