Drew, Christopher and Gottschall, Kristina and Wardman, Natasha and Saltmarsh, Sue (2016) The joy of privilege: elite private school online promotions and the promise of happiness. In: Elite schools: multiple geographies of privilege. Education in Global Context. Taylor & Francis (Routledge), New York, United States, pp. 87-100. ISBN 978-1-13-877941-9
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Abstract
[Introduction]: Images of happy, successful students are ubiquitous in 'the education landscape and the
idealized childhoods it invites us to imagine' (Saltmarsh, 2011, p. 33). Through a broad range of texts, policies and everyday practices, cultural imaginaries that equate childhood with happiness as simultaneously an ideal, an entitlement and a natural state of being, furnish
normative frames of reference for which cultural understandings of childhood and studenthood emerge (Saltmarsh, 2011; Chapman & Saltmarsh, 2013; Fisher, Harris, & Jarvis, 2008; Youdell, 2006). In this paper, we consider how the promotional texts of elite private
schools in Australia draw upon and contribute to the discursive constitution of childhood happiness as a commodified feature of ideal studenthood. We argue that in elite school promotions, happiness functions alongside institutional narratives of gender, sexuality, race
and social class as a device that equates social status and privilege with idealised imaginaries of child/student subjectivities.
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| Item Type: | Book Chapter (Commonwealth Reporting Category B) |
|---|---|
| Refereed: | Yes |
| Item Status: | Live Archive |
| Additional Information: | Accepted Version deposited in accordance with the copyright policy of the publisher. |
| Faculty/School / Institute/Centre: | Historic - Faculty of Business, Education, Law and Arts - School of Teacher Education and Early Childhood (1 Jul 2013 - 30 Jun 2019) |
| Faculty/School / Institute/Centre: | Historic - Faculty of Business, Education, Law and Arts - School of Teacher Education and Early Childhood (1 Jul 2013 - 30 Jun 2019) |
| Date Deposited: | 09 Jan 2017 22:44 |
| Last Modified: | 11 Dec 2017 01:41 |
| Uncontrolled Keywords: | private schools; Australia; promotion |
| Fields of Research (2008): | 13 Education > 1301 Education Systems > 130199 Education systems not elsewhere classified 16 Studies in Human Society > 1608 Sociology > 160809 Sociology of Education 13 Education > 1303 Specialist Studies in Education > 130399 Specialist Studies in Education not elsewhere classified |
| Socio-Economic Objectives (2008): | C Society > 95 Cultural Understanding > 9502 Communication > 950205 Visual Communication C Society > 93 Education and Training > 9304 School/Institution > 930403 School/Institution Policies and Development C Society > 93 Education and Training > 9304 School/Institution > 930402 School/Institution Community and Environment |
| URI: | http://eprints.usq.edu.au/id/eprint/30175 |
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