Rash impulsivity predicts lower anticipated pleasure response and a preference for the supernormal

Goodwin, Belinda C. and Browne, Matthew and Rockloff, Matthew and Loxton, Natalie J. (2016) Rash impulsivity predicts lower anticipated pleasure response and a preference for the supernormal. Personality and Individual Differences, 94. pp. 206-210. ISSN 0191-8869

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Alcohol, other psychoactive substances, high calorie foods, media entertainment, gaming, and retail products are all forms of modern supernormal stimuli. They exhibit exaggerated features that activate evolved reward systems more so than the natural stimuli for which these systems are adapted. Recent findings suggest that people may vary in the strength of their preference toward supernormal stimuli. The current study assessed whether the two-factor model of impulsivity (Dawe & Loxton, 2004) predicts a preference for supernormal stimuli. A cross-sectional survey design (n=5389) was used to measure anticipatory pleasure for both supernormal and natural-reward experiences; and their hypothesized antecedents: Rash impulsivity (RI) and reward drive (RD). As predicted, RI was positively associated with preference for supernormal stimuli and negatively associated with general anticipatory pleasure ratings. In contrast, RD was positively associated with general pleasure ratings, but explained little to no variance in supernormal preference when controlling for RI. The findings link trait rash impulsivity with increased sensitivity to supernormal stimuli, and provide new insights into both constructs.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Accepted version deposited in accordance with the copyright policy of the publisher.
Faculty/School / Institute/Centre: Current - Institute for Resilient Regions
Faculty/School / Institute/Centre: Current - Institute for Resilient Regions
Date Deposited: 18 Oct 2016 05:54
Last Modified: 01 Jun 2017 02:14
Uncontrolled Keywords: impulsivity, reward drive, supernormal stimuli, health behaviour.
Fields of Research (2008): 17 Psychology and Cognitive Sciences > 1701 Psychology > 170106 Health, Clinical and Counselling Psychology
Fields of Research (2020): 52 PSYCHOLOGY > 5203 Clinical and health psychology > 520399 Clinical and health psychology not elsewhere classified
Socio-Economic Objectives (2008): C Society > 92 Health > 9204 Public Health (excl. Specific Population Health) > 920401 Behaviour and Health
Identification Number or DOI: https://doi.org/10.1016/j.paid.2016.01.030
URI: http://eprints.usq.edu.au/id/eprint/29848

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