Organisational change and renewal: can strategic communication methods ease the pain? A case study from the University of Southern Queensland

O'Sullivan, Carmel and Partridge, Helen (2016) Organisational change and renewal: can strategic communication methods ease the pain? A case study from the University of Southern Queensland. New Review of Academic Librarianship, Online. pp. 1-12. ISSN 1361-4533

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Strategic communication is not solely the remit of ibrary managers and directors, but is the product of internal culture and engagement with the organisation’s brand. Libraries need to communicate strategically, in order to demonstrate to individuals across the organisation that their message is on point, and that they understand, are committed to, and actively support the university’s goals. Much of this work happens via the myriad of interactions library staff at all levels have with students and staff (and indeed community members) of all kinds. When the attitude and behaviour of library staff does not truly reflect the library’s and the university’s branding or goals, this undermines more explicit measures of value.

It is important for the leadership of academic libraries to understand and influence how every library staff member views his or her role in the organisation, so that their communication is reflective of a confidence in themselves and their profession, and a solid understanding of their institution and the higher education landscape.

In large-scale organisational change, both intellectual and emotional buy-in to the organisation can wane. We seek to show how a people-centred change process, rather than adversely affecting staff buy-in, could instead increase buy-in to the organisational change.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: This is an Accepted Manuscript of an article published by Taylor & Francis in New Review of Academic Librarianship on 23June 2016, available online:
Faculty/School / Institute/Centre: Current - Academic Division - Library
Date Deposited: 19 Jul 2016 00:53
Last Modified: 19 Jul 2016 05:25
Uncontrolled Keywords: academic libraries; organizational change; communication; buy-in; universities
Fields of Research : 08 Information and Computing Sciences > 0807 Library and Information Studies > 080706 Librarianship
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150312 Organisational Planning and Management
Socio-Economic Objective: C Society > 93 Education and Training > 9399 Other Education and Training > 939908 Workforce Transition and Employment
Identification Number or DOI: 10.1080/13614533.2016.1195418

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