Adhikari, Rajendra Prasad and Collins, Ray and Sun, Ximing (2012) Segmenting consumers of tomato in Nepal: implications for value chain development. In: 22nd Annual IFAMA World Forum and Symposium , 11-12 June 2012, Shanghai, China.
Abstract
The Nepalese government is piloting five agricultural projects described as taking a value chain approach to development. Although consumer value lies at the core of value chain management principles, none of these projects adopts a consumer perspective. This is an example of a more widespread gap in both the literature and practice as to how consumer perspectives can be used in the development of agrifood value chains in developing countries. Using a consumer segmentation analysis, this paper examines consumer values in the consumption of fresh tomato in Nepal and their implications for value chain development.
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| Item Type: | Conference or Workshop Item (Commonwealth Reporting Category E) (Paper) |
|---|---|
| Refereed: | Yes |
| Item Status: | Live Archive |
| Additional Information: | No evidence of copyright restrictions preventing deposit. |
| Faculty/School / Institute/Centre: | No Faculty |
| Faculty/School / Institute/Centre: | No Faculty |
| Date Deposited: | 03 Jun 2016 06:26 |
| Last Modified: | 15 Aug 2017 01:15 |
| Fields of Research (2008): | 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations) |
| Fields of Research (2020): | 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350605 Marketing management (incl. strategy and customer relations) |
| Socio-Economic Objectives (2008): | B Economic Development > 91 Economic Framework > 9199 Other Economic Framework > 919999 Economic Framework not elsewhere classified |
| URI: | http://eprints.usq.edu.au/id/eprint/28878 |
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