Segmenting consumers of tomato in Nepal: implications for value chain development

Adhikari, Rajendra Prasad and Collins, Ray and Sun, Ximing (2012) Segmenting consumers of tomato in Nepal: implications for value chain development. In: 22nd Annual IFAMA World Forum and Symposium , 11-12 June 2012, Shanghai, China.

Abstract

The Nepalese government is piloting five agricultural projects described as taking a value chain approach to development. Although consumer value lies at the core of value chain management principles, none of these projects adopts a consumer perspective. This is an example of a more widespread gap in both the literature and practice as to how consumer perspectives can be used in the development of agrifood value chains in developing countries. Using a consumer segmentation analysis, this paper examines consumer values in the consumption of fresh tomato in Nepal and their implications for value chain development.


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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: No evidence of copyright restrictions preventing deposit.
Faculty / Department / School: No Faculty
Date Deposited: 03 Jun 2016 06:26
Last Modified: 15 Aug 2017 01:15
Fields of Research : 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
Socio-Economic Objective: B Economic Development > 91 Economic Framework > 9199 Other Economic Framework > 919999 Economic Framework not elsewhere classified
URI: http://eprints.usq.edu.au/id/eprint/28878

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