Consumers perceptions towards organic food in Yogyakarta, Indonesia

Kurnia, P. and Sun, X. and Collins, R. (2013) Consumers perceptions towards organic food in Yogyakarta, Indonesia. Acta Horticulturae, 1006. pp. 185-191. ISSN 0567-7572


Consumer behaviour in purchasing organic food products in Muslim countries has rarely been studied. This paper explores consumers understanding, perceptions and purchasing behaviour of organic foods in three regions of Yogyakarta, Indonesia. It was found that consumers had limited knowledge of organic food. In comparison with conventionally produced food, consumers held positive attitudes towards organic food. Statistical analysis revealed that age, income and level of education influenced consumers perceptions. However, perceptions were not affected by gender. The major obstacles preventing people from purchasing organic foods was the high price, nonavailability, the lack of credentials and poor appearance. The implications of these findings for supply chain management are discussed.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Permanent restricted access to Published version, in accordance with the copyright policy of the publisher.
Faculty/School / Institute/Centre: No Faculty
Faculty/School / Institute/Centre: No Faculty
Date Deposited: 09 Aug 2017 01:40
Last Modified: 29 Nov 2017 00:18
Uncontrolled Keywords: chain management; consumer perceptions; Indonesia; organic food
Fields of Research (2008): 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150501 Consumer-Oriented Productor Service Development
Fields of Research (2020): 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350602 Consumer-oriented product or service development
Socio-Economic Objectives (2008): B Economic Development > 90 Commercial Services and Tourism > 9099 Other Commercial Services and Tourism > 909999 Commercial Services and Tourism not elsewhere classified
Identification Number or DOI: doi:10.17660/ActaHortic.2013.1006.22

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