The style files: appearance affects communication; but not necessarily as you like

Roberts, Tony (2007) The style files: appearance affects communication; but not necessarily as you like. Gazette of the Australian Mathematical Society, 34 (2). pp. 78-80. ISSN 0311-0729


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Many people are trained to produce documents that look appealing. For example, many favour the supposedly clean appearance of a sans serif font such as the mainstream Arial. However, research by Australian Colin Wheildon [6] showed that a miserable 12% of readers comprehended a text in a sans serif font; in comparison, 67% of readers comprehended the same text when it was typeset in a serif font (as is the bulk of this document). Not only does a supposedly pretty or clean appearance not equate to effective communication, it is far different.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: No
Item Status: Live Archive
Additional Information: Please refer to URL link for access to paper.
Faculty / Department / School: Historic - Faculty of Sciences - Department of Maths and Computing
Date Deposited: 11 Oct 2007 01:15
Last Modified: 02 Jul 2013 22:47
Uncontrolled Keywords: technical writing, scientific writing, writing style
Fields of Research : 19 Studies in Creative Arts and Writing > 1903 Journalism and Professional Writing > 190303 Technical Writing
01 Mathematical Sciences > 0199 Other Mathematical Sciences > 019999 Mathematical Sciences not elsewhere classified

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