Soar, Jeffrey and Suder, Gabriele and Wu, Robert (2015) A survey of Chinese SMEs on plans, experiences and perceptions of global e-business. Journal of Art Media and Technology , 1 (1). pp. 32-46.
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Abstract
In 2013 a survey was undertaken of Chinese SMEs (Small to Medium Enterprises) to better understand their plans for and challenges in globalisation; the request to participate was distributed through a Chinese government-
funded SME support agency SMEOI and received 171 responses.
Aims: to better understand the plans, experiences and perceptions of Chinese SMEs in relation to international
business
Background: given the rise of China in world trade and that China is the major trading partner of many countries
its importance is likely to continue rise; consequently a better understanding of Chinese SME perceptions of trade
might be of benefit both to Chinese SMEs and to potential trading partners.
Method: a survey instrument using Survey Monkey™ was developed and translated into Chinese characters. This
was pilot tested. An invitation to participate, in Chinese, was circulated to approximately 300 companies on the
subscription list of Chinese SMEs held by industry partner SMEOI.
Results and Discussion: The findings indicate there are many concerns of Chinese SMEs that responded to this survey and that there are a range of issues that impact on their participation in the global marketplace. There may be opportunities for both Chinese and overseas companies and agencies to address these concerns so as to facilitate a freer flow of commerce to mutual benefit.
Conclusion: There is much to learn from the perceptions of Chinese SMEs to better assist e-commerce between Chinese SMEs and potential international partners to mutual benefit. The results of this research will be further
analysed and published in a forthcoming series of papers.
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