Web portals as an exemplar for tourist destinations

Rowe, Michelle and Pease, Wayne and McLeod, Pauline (2007) Web portals as an exemplar for tourist destinations. In: Encyclopedia of portal technologies and applications. IGI Publishing (IGI Global), Hershey, PA. United States, pp. 1157-1160. ISBN 978-1-59140-989-2


Continuing on from an earlier article in this publication that considers portals and their relevance to destination tourism, this article investigates the case study of the Margaretriver.com Web portal. Margaretriver.com is based on a brokerage model of portals and this structure has been important to its development. Also critical to its success is the collective approach taken by small and medium tourist enterprises (SMTEs) as they have coalesced around shared assets that belong to the region.

The evolution of the Margaret River Tourism Association
and its coordination of tourism in the region culminating in the portal as it is today, suggest that the role of a champion, community, social identity, and collaborative behaviour are important to successful destination marketing. These factors have been identified earlier in this publication as being important antecedents to collaborative commerce (ccommerce) of which this portal is an example.

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Item Type: Book Chapter (Commonwealth Reporting Category B)
Refereed: Yes
Item Status: Live Archive
Additional Information: Permanent restricted access to paper due to publisher copyright restrictions. See the Website location above for details.
Faculty / Department / School: Historic - Faculty of Business - School of Information Systems
Date Deposited: 11 Oct 2007 01:14
Last Modified: 19 Sep 2016 01:19
Uncontrolled Keywords: collaborative commerce; c-commerce; collaborative networks; electronic commerce; e-commerce; portal; small and medium tourism enterprises; SMTEs; social identity
Fields of Research : 15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150399 Business and Management not elsewhere classified
08 Information and Computing Sciences > 0806 Information Systems > 080608 Information Systems Development Methodologies
15 Commerce, Management, Tourism and Services > 1506 Tourism > 150604 Tourism Marketing
Socio-Economic Objective: B Economic Development > 90 Commercial Services and Tourism > 9003 Tourism > 900303 Tourism Infrastructure Development
URI: http://eprints.usq.edu.au/id/eprint/2803

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