The web portal as a collaborative tool

Rowe, Michelle and Pease, Wayne (2007) The web portal as a collaborative tool. In: Encyclopedia of portal technologies and applications. IGI Publishing (IGI Global), Hershey, PA. United States, pp. 1138-1143. ISBN 978-1-59140-989-2


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Discussion of portals and their relevance to destination tourism is the main focus of this chapter. Traditional definitions of portals have focused on intraorganisational information sharing. Here a broader interorganisational view of portals is adopted. Information sharing beyond organisations via portals renders them a collaborative tool, which is of real benefit to small and medium enterprises (SMEs). This applies equally to tourism destinations which are typified by many small and medium tourist enterprises (SMTEs) (Braun, 2002).

In addition to the traditional view of portals, portals have a collaborative function, and this is considered along with the phenomenon of collaborative commerce (c-commerce). Here critical elements underpinning successful c-commerce adoption are identified and their application to tourism destinations via collaborative portals are explored. It is posited that the role of a champion, community, social identity, and collaborative behaviour are important to successful collaborative portals and so, to destination marketing.

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Item Type: Book Chapter (Commonwealth Reporting Category B)
Refereed: Yes
Item Status: Live Archive
Additional Information: Permanent restricted access to paper due to publisher copyright restrictions. See the Website location above for details.
Faculty / Department / School: Historic - Faculty of Business - School of Information Systems
Date Deposited: 11 Oct 2007 01:14
Last Modified: 19 Sep 2016 01:19
Uncontrolled Keywords: collaborative commerce; c-commerce; collaborative networks; electronic commerce; e-commerce; portal; small and medium tourism enterprises; social identity
Fields of Research : 08 Information and Computing Sciences > 0806 Information Systems > 080612 Interorganisational Information Systems and Web Services
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150307 Innovation and Technology Management
15 Commerce, Management, Tourism and Services > 1506 Tourism > 150604 Tourism Marketing
Socio-Economic Objective: E Expanding Knowledge > 97 Expanding Knowledge > 970108 Expanding Knowledge in the Information and Computing Sciences

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