Technology and fashion converge in the Apple watch

Antonio, Amy and Tuffley, David and Martin, Neil (2015) Technology and fashion converge in the Apple watch. The Conversation, 11 March 2015. pp. 1-3.

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Apple’s ability to mesh technology with beautiful design will be put to the test when it finally releases the much-anticipated Apple Watch. The tech giant is taking a super-advanced piece of technology and packaging it as a fashion statement. Although the iPhone-compatible wearable watch is still more than a month from its official release date, the hype is building among Apple enthusiasts and fashionistas alike as they anticipate the first product Apple has designed to be worn. On April 24 this year, the new smartwatch will find its way on to store shelves in a dazzling variety of colours and styles to trump even the options for the iPhone 6 and 6 Plus. There will
be 38 Apple Watch choices with a range of changeable faces –
including an animated Mickey Mouse face. Apple says the
watch is designed to be “highly customisable for personal
expression”, allowing the owner to make a unique statement.
The watch is all about personalisation, even more so than
previous Apple products, which have sported various colour
possibilities plus the option of engraving the iPhone, iPod and iPad, which will also be available for the watch. With six band types and 18 interchangeable colours, you can don the sport band for a gym session and switch effortlessly to the Milanese loop for a night out.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: No
Item Status: Live Archive
Additional Information: This publication is copyright. It may be reproduced in whole or in part for the purposes of study, research, or review, but is subject to the inclusion of an acknowledgment of the source.
Faculty / Department / School: Historic - Australian Digital Futures Institute
Date Deposited: 22 Feb 2016 06:34
Last Modified: 29 Sep 2016 01:53
Uncontrolled Keywords: Apple watch, smartwatch
Fields of Research : 13 Education > 1399 Other Education > 139999 Education not elsewhere classified
Socio-Economic Objective: E Expanding Knowledge > 97 Expanding Knowledge > 970113 Expanding Knowledge in Education

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