Lads' mags, sexual violence and the need for feminist intervention

Hopkins, Susan and Ostini, Jenny (2015) Lads' mags, sexual violence and the need for feminist intervention. The Conversation, 4 June 2015. pp. 1-6.

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Mainstream men’s magazine Zoo has generated outrage in recent weeks. It’s been accused of 'promoting rape culture' by, among other grubby things, educating young men on how to coerce drunk women into sex. While extreme sexism is nothing new in men’s magazines, the problem, according to activists such as Laura Pintur of Collective Shout, is that these new style lads’ magazines are on sale and open display in 'family' supermarkets such as Coles and Woolworths. The question remains: how can consent be determined within a wider culture of inequality? The challenge remains, how to carve a culture of respect out of a culture that reads dehumanisation as ironic humour.
We need not position girls or women as helpless victims, or puppets of patriarchal society, but we do need to take account of the shifting socio-cultural conditions in which their choices are made. Now more than ever, mediated sex and sexualisation must be linked to power relations.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: No
Item Status: Live Archive
Additional Information: This publication is copyright. It may be reproduced in whole or in part for the purposes of study, research, or review, but is subject to the inclusion of an acknowledgment of the source.
Faculty / Department / School: Historic - Australian Digital Futures Institute
Date Deposited: 17 Aug 2015 04:47
Last Modified: 06 Dec 2018 04:36
Uncontrolled Keywords: feminism, social media, media studies, cultural studies, power
Fields of Research : 20 Language, Communication and Culture > 2002 Cultural Studies > 200205 Culture, Gender, Sexuality
20 Language, Communication and Culture > 2001 Communication and Media Studies > 200104 Media Studies
20 Language, Communication and Culture > 2002 Cultural Studies > 200203 Consumption and Everyday Life
Socio-Economic Objective: C Society > 95 Cultural Understanding > 9502 Communication > 950204 The Media
E Expanding Knowledge > 97 Expanding Knowledge > 970120 Expanding Knowledge in Language, Communication and Culture

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