'It feels like it matters': journalists explain the relative improvement in women’s sports coverage during the Olympic Games

Jones, Dianne (2014) 'It feels like it matters': journalists explain the relative improvement in women’s sports coverage during the Olympic Games. In: 2014 Journalism Education and Research Association of Australia (JERAA) Conference: 'Breaking the Codes – Journalism Technology, Information and Education in the 21st Century' , 24-27 Nov 2014, Sydney, NSW.

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Abstract

The representation of women in sports coverage by public broadcasters in Australia, the UK, Canada and New Zealand reflects the broader and historically similar gender ideologies of those societies. Using online coverage of women’s and men’s sporting events as its context, and written portrayals of athletic performances as the texts, content analysis of the 2008 Olympic Games identified differences in the manner in which women’s and men’s sports were framed collectively and on the individual websites of four broadcasters – the ABC, BBC, CBC and TVNZ (Jones 2010, 2012, 2013). A disproportionate focus on male athletes, inferences that the female body is not well suited for sports requiring strength or endurance, frequent and gratuitous attention to women’s marital and family roles, romantic and other relationships to men, and the absence of comparable coverage of men, suggest reinforcement of the traditional ideology of sport as a male domain. This paper reports on the second stage of my study of gendered sports coverage by public broadcasters. Drawing on interviews with 15 national and international sports journalists about the manufacture of sports news for their online and broadcast audiences, it argues that a cocktail of nationalism, opportunity, success and convenience accounts for relative improvements in women’s sports coverage during elite contests such as the Olympic Games.


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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: The full paper is unpublished.
Faculty / Department / School: Current - Faculty of Business, Education, Law and Arts - School of Arts and Communication
Date Deposited: 14 Feb 2015 06:12
Last Modified: 15 Feb 2017 02:03
Uncontrolled Keywords: women; sport; media; Olympic Games; online; Beijing
Fields of Research : 19 Studies in Creative Arts and Writing > 1903 Journalism and Professional Writing > 190301 Journalism Studies
Socio-Economic Objective: C Society > 95 Cultural Understanding > 9502 Communication > 950204 The Media
URI: http://eprints.usq.edu.au/id/eprint/26464

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