Conceptual model development of local cultural brand experiences

Lien, Ching-Yu and Ng, Eric (2014) Conceptual model development of local cultural brand experiences. In: 7th IEEE International Conference on Management of Innovation and Technology (ICMIT 2014), 23-25 Sep 2014, Singapore.


The purpose of this study was to apply the confirmatory factor analysis (CFA) to develop a conceptual model of local cultural brand experience, using the local cultural industry of Oriental Beauty tea. Four factors, namely 'sense dimension', 'emotion dimension', 'behavior dimension' and 'intellectual dimension' and 17 items were developed in the model.

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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: Permanent restricted access to published version due to publisher copyright policy.
Faculty/School / Institute/Centre: Current - Faculty of Business, Education, Law and Arts - School of Management and Enterprise
Date Deposited: 22 Jan 2015 05:32
Last Modified: 09 Jun 2017 03:40
Uncontrolled Keywords: oriental beauty tea; local cultural industries; brand experiences; brand characteristics; confirmatory factor analysis (CFA)
Fields of Research : 15 Commerce, Management, Tourism and Services > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150501 Consumer-Oriented Productor Service Development
20 Language, Communication and Culture > 2002 Cultural Studies > 200204 Cultural Theory
Socio-Economic Objective: E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
Identification Number or DOI: 10.1109/ICMIT.2014.6942395

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