Conceptual model development of local cultural brand experiences

Lien, Ching-Yu and Ng, Eric (2014) Conceptual model development of local cultural brand experiences. In: 7th IEEE International Conference on Management of Innovation and Technology (ICMIT 2014), 23-25 Sep 2014, Singapore.


Abstract

The purpose of this study was to apply the confirmatory factor analysis (CFA) to develop a conceptual model of local cultural brand experience, using the local cultural industry of Oriental Beauty tea. Four factors, namely 'sense dimension', 'emotion dimension', 'behavior dimension' and 'intellectual dimension' and 17 items were developed in the model.


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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: © 2014 IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes, creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works.
Faculty/School / Institute/Centre: Historic - Faculty of Business, Education, Law and Arts - School of Management and Enterprise (1 Jul 2013 - 17 Jan 2021)
Faculty/School / Institute/Centre: Historic - Faculty of Business, Education, Law and Arts - School of Management and Enterprise (1 Jul 2013 - 17 Jan 2021)
Date Deposited: 22 Jan 2015 05:32
Last Modified: 09 Jun 2017 03:40
Uncontrolled Keywords: oriental beauty tea; local cultural industries; brand experiences; brand characteristics; confirmatory factor analysis (CFA)
Fields of Research (2008): 15 Commerce, Management, Tourism and Services > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150501 Consumer-Oriented Productor Service Development
20 Language, Communication and Culture > 2002 Cultural Studies > 200204 Cultural Theory
Socio-Economic Objectives (2008): E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
Identification Number or DOI: https://doi.org/10.1109/ICMIT.2014.6942395
URI: http://eprints.usq.edu.au/id/eprint/26350

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