Motives for Facebook use in an Australian sample

Machin, Tanya M. and Jeffries, Carla H. and Machin, M. Anthony (2014) Motives for Facebook use in an Australian sample. In: Society of Australasian Social Psychologists Conference (SASP 2014), 10-12 Apr 2014, Canberra, Australia.

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A survey of 209 Australians (17-69 years) was conducted to examine the motives for Facebook use, and how these factors related to individuals' belonging, self-esteem, control, and meaning. An initial factor analysis identified four distinct factors underlying motives for Facebook use: meeting people, relationship maintenance, monitoring relationships, and seeking information. These four factors extend previous research and help clarify the key reasons for Facebook use. Further analyses found that participants' age was negatively correlated with each of the motives for Facebook use factors. Multiple regressions were performed with each of the four motives regressed on age, gender, and the individuals' belonging, self-esteem, control, and meaning. All four of these variables contributed significantly to the prediction of factor 1 (meeting people). Only belonging was a significant predictor of factor 2 (relationship maintenance) and factor 3 (monitoring relationships). Both self-esteem and belonging were significant predictors of factor 4 (seeking information). This study included general community members and not just undergraduate students and therefore has wider applicability than previous research. Facebook use seems to be closely related to individuals' belonging across a wide age range.

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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Lecture)
Refereed: No
Item Status: Live Archive
Additional Information: This publication is copyright. It may be reproduced in whole or in part for the purposes of study, research, or review, but is subject to the inclusion of an acknowledgment of the source.
Faculty/School / Institute/Centre: Historic - Faculty of Health, Engineering and Sciences - School of Psychology, Counselling and Community
Date Deposited: 06 May 2015 00:17
Last Modified: 19 Jan 2017 03:07
Uncontrolled Keywords: Facebook; motives; belonging
Fields of Research : 08 Information and Computing Sciences > 0806 Information Systems > 080602 Computer-Human Interaction
17 Psychology and Cognitive Sciences > 1701 Psychology > 170113 Social and Community Psychology
20 Language, Communication and Culture > 2001 Communication and Media Studies > 200102 Communication Technology and Digital Media Studies
Socio-Economic Objective: C Society > 95 Cultural Understanding > 9502 Communication > 950299 Communication not elsewhere classified

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