Great war leaders' successful media strategies for business: how Franklin Delano Roosevelt and John Curtin won journalists' support

Coatney, Caryn (2012) Great war leaders' successful media strategies for business: how Franklin Delano Roosevelt and John Curtin won journalists' support. In: Global Conference on Business and Finance (IBFR 2012), 3-6 Jan 2012, Honolulu, HI. United States.

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Abstract

At the height of the Pacific war, the American and Australian leaders communicated successfully with journalists, providing valuable business strategies on how to develop positive media relations in crises. After the bombing of Pearl Harbor, Hawaii, in December 1941, the United States President, Franklin D. Roosevelt, and Australian Prime Minister, John Curtin, generated favorable news coverage about their leadership. Yet there is a lack of information on their media strategies to win journalists' support in a time of crisis. This paper shows how Roosevelt and Curtin managed to influence and persuade the news media. First, they frequently communicated to journalists in an honest, egalitarian and friendly way, increasing the number of regular news briefings between the press and the national leader. Secondly, they advanced the relatively new medium of radio to broadcast appealing, inclusive and accessible messages. Journalists repeated and amplified their radio talks in the news. Thirdly, they used practiced, forceful rhetoric and hand gestures in filmed newsreel scenes to convey their resolve and create the appearance of a direct, friendly relationship with their target audiences. These media strategies are still useful to business leaders when managing information needs in today's 24-hour news cycle.


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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: This publication is copyright. It may be reproduced in whole or in part for the purposes of study, research, or review, but is subject to the inclusion of an acknowledgment of the source.
Faculty / Department / School: Historic - Faculty of Arts - School of Humanities and Communication
Date Deposited: 17 Sep 2014 05:18
Last Modified: 02 Feb 2017 06:35
Uncontrolled Keywords: World War 11; media control; strategies; John Curtin; journalism; mass news media; political communication
Fields of Research : 16 Studies in Human Society > 1605 Policy and Administration > 160503 Communications and Media Policy
20 Language, Communication and Culture > 2001 Communication and Media Studies > 200104 Media Studies
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150502 Marketing Communications
Socio-Economic Objective: C Society > 95 Cultural Understanding > 9502 Communication > 950204 The Media
URI: http://eprints.usq.edu.au/id/eprint/25989

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