Hourigan, Daniel (2011) Post-structuralism. In: Encyclopedia of consumer culture. Sage Publications, Thousand Oaks, CA. United States, pp. 1132-1137. ISBN 978-0-8728-9601-7


As regards the study of consumers and the consumption of everyday culture, post-structuralism signifies a significant departure from the structuralist analyses that it succeeded. Whereas in a structuralist analysis of consumption the patterns of consumption are ascertained through the revelation of some deep structure, in post-structuralist analyses of consumption, emphasis is placed on the minutiae of socially produced meanings, habits, practices, and normative common sense that govern consumption. Indeed, a post-structuralist analysis of consumers will necessarily place emphasis on the position of the consumer as a 'subject' who is endlessly reconstructed by his or her particular historical, social, and cultural environs. For consumption, post-structuralism meant that the consumer, advertiser, marketer, seller, retailer, or producer could no longer be considered in a static, autonomous, and decontextualized way as per structuralism. Post-structuralism is the label given to a loose collective of thinkers and theories that originated in continental Europe.

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Item Type: Book Chapter (Commonwealth Reporting Category B)
Refereed: Yes
Item Status: Live Archive
Additional Information: Copyright 2011 Sage Publications. Permanent restricted access to published version in accordance with the copyright policy of the publisher.
Faculty/School / Institute/Centre: Historic - Faculty of Arts - School of Humanities and Communication
Date Deposited: 04 Mar 2015 00:51
Last Modified: 09 Aug 2017 04:23
Uncontrolled Keywords: marketing; consumers; advertising
Fields of Research : 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150501 Consumer-Oriented Productor Service Development
22 Philosophy and Religious Studies > 2203 Philosophy > 220317 Poststructuralism
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150506 Marketing Theory
Socio-Economic Objective: E Expanding Knowledge > 97 Expanding Knowledge > 970116 Expanding Knowledge through Studies of Human Society
Identification Number or DOI: 10.4135/9781412994248.n422

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