Chinese online literature: creative consumers and evolving business models

Ren, Xiang and Montgomery, Lucy (2012) Chinese online literature: creative consumers and evolving business models. Arts Marketing: an International Journal, 2 (2). pp. 118-130. ISSN 2044-2084

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Purpose – The internet is transforming possibilities for creative interaction, experimentation and cultural consumption in China and raising important questions about the role that 'publishers' might play in an open and networked digital world. The purpose of this paper is to consider the role that copyright is playing in the growth of a publishing industry that is being 'born digital'.
Design/methodology/approach – The paper approaches online literature as an example of a creative industry that is generating value for a wider creative economy through its social network market functions. It builds on the social network market definition of the creative industries proposed by Potts et al. and uses this definition to interrogate the role that copyright plays in a rapidly‐evolving creative economy.
Findings – The rapid growth of a market for crowd‐sourced content is combining with growing commercial freedom in cultural space to produce a dynamic landscape of business model experimentation. Using the social web to engage audiences, generate content, establish popularity and build reputation and then converting those assets into profit through less networked channels appears to be a driving strategy in the expansion of wider creative industries markets in China.
Originality/value – At a moment when publishing industries all over the world are struggling to come to terms with digital technology, the emergence of a rapidly‐growing area of publishing that is being born digital offers important clues about the future of publishing and what social network markets might mean for the role of copyright in a digital age.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Accepted Version made available in accordance with the copyright policy of the publisher.
Faculty/School / Institute/Centre: Historic - Faculty of Sciences - Department of Maths and Computing (Up to 30 Jun 2013)
Faculty/School / Institute/Centre: Historic - Faculty of Sciences - Department of Maths and Computing (Up to 30 Jun 2013)
Date Deposited: 17 Sep 2014 07:11
Last Modified: 02 Feb 2017 05:57
Uncontrolled Keywords: China; copyright; publishing; Internet; digital technology; social networking sites; creative consumers; business model innovation
Fields of Research (2008): 18 Law and Legal Studies > 1801 Law > 180115 Intellectual Property Law
08 Information and Computing Sciences > 0806 Information Systems > 080608 Information Systems Development Methodologies
08 Information and Computing Sciences > 0807 Library and Information Studies > 080709 Social and Community Informatics
Fields of Research (2020): 48 LAW AND LEGAL STUDIES > 4806 Private law and civil obligations > 480603 Intellectual property law
46 INFORMATION AND COMPUTING SCIENCES > 4609 Information systems > 460905 Information systems development methodologies and practice
46 INFORMATION AND COMPUTING SCIENCES > 4610 Library and information studies > 461010 Social and community informatics
Socio-Economic Objectives (2008): B Economic Development > 89 Information and Communication Services > 8904 Media Services > 890404 Publishing and Print Services (incl. Internet Publishing)
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