Ogunmokun, Gabriel and Li, Ling-yee (2005) A study of strategic behaviour influencing export performance in international marketing. In: 2005 International Conference on Business and Information (BAI 2005), 14-15 July 2005, Hong Kong.
A major concern in the literature is that researchers have made contradictory recommendations concerning the effect of strategy on export success. This paper will present the findings of study designed to identify the key strategies and strategic behavior that differentiate successful export ventures from unsuccessful export ventures with particular reference to exporting companies in the People's Republic of China.
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|Item Type:||Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)|
|Item Status:||Live Archive|
|Additional Information:||No evidence of copyright restrictions preventing deposit.|
|Faculty / Department / School:||Historic - Faculty of Business - Department of Marketing and Tourism|
|Date Deposited:||11 Oct 2007 00:18|
|Last Modified:||30 Sep 2013 05:44|
|Uncontrolled Keywords:||strategic behaviour, export perfomance, international markeing, People's Republic of China|
|Fields of Research :||15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150308 International Business|
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