The information technology revolution in financial services: using IT to create, manage and market financial products

Sachs, William S. and Elston, Frank (1994) The information technology revolution in financial services: using IT to create, manage and market financial products. Probus Publishing, Chicago, IL. United States. ISBN 1-55738-385-5


New systems for collecting and using customer information have cracked open a new market for banks. The Information Technology Revolution in Financial Services gives the most techno-phobic banker access to these innovative and powerful tools. Armed with these systems, bankers now have increased power to develop customer leads, identify cross-selling prospects and custom-design products to meet their customer needs. The end result is increased customer service and satisfaction, more efficient and effective selling and increased sales and profitability. This book takes banking technology out of the back room and puts it on the front-line, where any bank can use it to perform beyond their wildest expectations. topics include:
directing the bank towards successful technological and management changes; outsourcing customer data vs. in-house development; developing new products and services through IT-enhanced product research, development and testing; capturing and applying valuable demographic data easily and effectively; and marketing strategies that utilize and maximize new information systems.

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Item Type: Book (Commonwealth Reporting Category A)
Refereed: Yes
Item Status: Live Archive
Additional Information: Permanent restricted access to published version due to publisher copyright policy.
Faculty / Department / School: Historic - Faculty of Business - Department of Finance and Banking
Date Deposited: 24 Mar 2015 06:16
Last Modified: 30 Mar 2015 23:45
Fields of Research : 08 Information and Computing Sciences > 0806 Information Systems > 080608 Information Systems Development Methodologies
14 Economics > 1402 Applied Economics > 140299 Applied Economics not elsewhere classified
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150307 Innovation and Technology Management
Socio-Economic Objective: E Expanding Knowledge > 97 Expanding Knowledge > 970108 Expanding Knowledge in the Information and Computing Sciences

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