Socio-economic and demographic factors of beef offal demand in Indonesia: a case study for Makassar City, Indonesia

Tenrisanna, Vidyahwati and Rahman, Mohammad Mafizur and Khanam, Rasheda (2013) Socio-economic and demographic factors of beef offal demand in Indonesia: a case study for Makassar City, Indonesia. In: 23rd International Business Research Conference, 18-20 Nov 2013, Melbourne, Australia.


This paper examines the effects of socio-economic and demographic factors on beef offal demand in Makassar city, Indonesia. Makassar is purposively selected as the study area for this research. This selection is based on local offal food traditions, the number of population and the city as the center of trading activities in South Sulawesi Province. For the empirical study, a consumer survey was conducted at traditional markets and supermarkets throughout Makassar city. A Probit model is used to analyse the socio-economic factors affecting beef offal expenditures. Our findings suggest that income (high income), ethnicity (Bugis and Makassar) and level of education (university graduates) are significant factors for local offal expenditures. For imported beef offal, age, level of education (senior high school), income (high and medium) are found to be statistically significant. With regard to consumers’ attitudes on imported beef offal, it is found that product quality and price affordability are positive and statistically significant factors in the model estimated.

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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: Copyright © 2013 by the publisher. All rights reserved. No part of this publication can be reproduced in any form or by any means without the permission of the concerned author or the WBI.
Faculty/School / Institute/Centre: Current - Faculty of Business, Education, Law and Arts - School of Commerce
Date Deposited: 23 Apr 2014 00:24
Last Modified: 19 Jun 2017 02:04
Uncontrolled Keywords: beef offal; demand; Indonesia
Fields of Research : 14 Economics > 1402 Applied Economics > 140299 Applied Economics not elsewhere classified
14 Economics > 1403 Econometrics > 140301 Cross-Sectional Analysis
Socio-Economic Objective: B Economic Development > 91 Economic Framework > 9199 Other Economic Framework > 919999 Economic Framework not elsewhere classified

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