The nature and sources of competitive advantage

Murray, Peter A. (2014) The nature and sources of competitive advantage. In: Contemporary strategic management: an Australasian perspective, 2nd ed. John Wiley & Sons Australia, Ltd., Milton, Queensland, pp. 187-221. ISBN 978-1-118-36255-6


Learning Objectives:

After studying this chapter, you should be able to:

• identify the circumstances in which a company can create a
competitive advantage and understand the contribution of
responsiveness and innovation
• describe the variation of competitive advantage in different market settings
• recognise the different stages of industry development and
understand the factors that drive the process of industry
• distinguish between slow-, standard- and fast-cycle
market characteristics that promote temporal responses
to competitive attacks based on unique capabilities and
• analyse various levels of strategy and describe how
strategic advantage can be sustained at each level
• identify and explain how different kinds of
strategies create competitive advantage.

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Item Type: Book Chapter (Commonwealth Reporting Category B)
Refereed: Yes
Item Status: Live Archive
Additional Information: Permanent restricted access to Published version due to publisher copyright policy.
Faculty/School / Institute/Centre: Current - Faculty of Business, Education, Law and Arts - School of Management and Enterprise
Date Deposited: 11 Dec 2014 05:06
Last Modified: 19 Dec 2017 01:31
Uncontrolled Keywords: competitive advantage
Fields of Research : 15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150399 Business and Management not elsewhere classified
Socio-Economic Objective: E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services

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