Branding the muscled male body as military costume

Smith, Heather and Gehrmann, Richard (2014) Branding the muscled male body as military costume. In: Fashion and War in Popular Culture. Intellect Press / University of Chicago Press, Bristol, United Kingdom, pp. 57-71. ISBN 978-1-84150-751-4


The image of the muscular and masculine soldier has been shaped by a body obsessed popular culture, and is an image that differs from earlier wartime representations of the Australian soldier. This chapter looks at the changing male military body in the 20th century, contrasting this with the new image of the soldier found in contemporary film and popular media, and with compares this to the current image of the real Australian soldier of the current conflicts in Afghanistan and Iraq.

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Item Type: Book Chapter (Commonwealth Reporting Category B)
Refereed: Yes
Item Status: Live Archive
Additional Information: Published Version restricted in accordance with publisher copyright policy. Book on order for USQ Library 4/2014. Publisher information about the book is at
Faculty/School / Institute/Centre: Current - Faculty of Business, Education, Law and Arts - School of Arts and Communication
Date Deposited: 25 Apr 2014 00:02
Last Modified: 10 May 2017 06:07
Uncontrolled Keywords: military, Australian soldier image, branding, Afghanistan war, Iraq war, masculinity
Fields of Research : 21 History and Archaeology > 2103 Historical Studies > 210303 Australian History (excl. Aboriginal and Torres Strait Islander History)
20 Language, Communication and Culture > 2002 Cultural Studies > 200299 Cultural Studies not elsewhere classified
Socio-Economic Objective: A Defence > 81 Defence > 8101 Defence > 810102 Army
E Expanding Knowledge > 97 Expanding Knowledge > 970116 Expanding Knowledge through Studies of Human Society

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