e-campaigning in local elections: out with the old, in with the new?

Jones, Dianne (2011) e-campaigning in local elections: out with the old, in with the new? In: 2011 Local Government Association of Queensland Annual Conference: Dare to be Different, 3-6 Oct 2011, Gold Coast, Australia.

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Major changes are unfolding in the conduct of public communication in political campaigns in modern democratic societies, yet we know little about how they flow through to the grassroots level of local government. The 2007 Australian federal election was one of the first in the world where candidates and voters used new media applications. This study adds to our understanding of the complex relationship between regional news media and democracy by presenting an analysis of candidates’ communication strategies during the 2008 local council elections. It shows candidates in 2008 were conservative in their adoption of a variety of e-electioneering tools, with just two-thirds using email to try to reach voters directly. Personal contact with voters rated as the candidates’ most valuable communication strategy. As candidates consider effective strategies for 2012, this paper suggests that the fourth estate’s centrality in local election campaigns may be under threat.

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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: No
Item Status: Live Archive
Additional Information: No evidence of copyright restrictions preventing deposit. The author can be contacted at jonesd@usq.edu.au.
Faculty/School / Institute/Centre: Historic - Faculty of Arts - School of Humanities and Communication
Date Deposited: 17 Feb 2014 03:21
Last Modified: 15 Sep 2017 02:56
Uncontrolled Keywords: local government; media; campaign/s; regional; communication
Fields of Research : 19 Studies in Creative Arts and Writing > 1903 Journalism and Professional Writing > 190301 Journalism Studies
16 Studies in Human Society > 1606 Political Science > 160601 Australian Government and Politics
20 Language, Communication and Culture > 2001 Communication and Media Studies > 200104 Media Studies
Socio-Economic Objective: C Society > 95 Cultural Understanding > 9502 Communication > 950204 The Media
URI: http://eprints.usq.edu.au/id/eprint/24794

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