A conceptual paper on motivations of sporting event tourists in Vanuatu

Cassidy, Frances (2013) A conceptual paper on motivations of sporting event tourists in Vanuatu. In: 3rd Regional Conference on Tourism Research (RCTR 2013): Innovation and Optimisation of Tourism Research, 29-31 Oct 2013, Langkawai, Malaysia.


Sport event tourism is important in terms of its appeal and ability to generate travel and tourism related benefits to destinations (Gibson, 2002a). To understand this type of tourism it is important to study the sport event tourist motives. These motivations can be the push factors referring to motivations originating within the tourist and traditionally considered intangible or intrinsic (Uysal & Hagan, 1993), or pull factors referring to the destination's (or event's) ability to pull or draw the tourist to it (George & Mekoth, 2004).

Event tourism has emerged as the fastest growing component of the leisure travel market (Shifflet & Bhatia, 1999). One reason for this growth is that it is seen to be an effective addition to the economic development mix of cities and regions (Burgan & Mules, 1992). In particular sport events can motivate improved amenities and business activities in the city or region (French & Disher, 1997), improve a city or region’s position in the market (Brown, Chalip, Jago, & Mules, 2002), increase the number of visitors to a city or region (Higham & Hinch, 2003), and in some instances reduce the seasonality of tourist visits (Higham & Hinch, 2003).

Hence the purpose of this paper is to identify the gaps in the current literature on motivations of sporting event tourists focusing on the push and pull factors in relation to the various types of events in relation to Vanuatu.

Keywords: Sport event tourism, motivations, push and pull factors.

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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Faculty / Department / School: Current - Faculty of Business, Education, Law and Arts - School of Management and Enterprise
Date Deposited: 17 Dec 2013 06:35
Last Modified: 15 Jun 2017 23:54
Uncontrolled Keywords: sport event tourism; motivations; push and pull factors
Fields of Research : 15 Commerce, Management, Tourism and Services > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150501 Consumer-Oriented Productor Service Development
15 Commerce, Management, Tourism and Services > 1506 Tourism > 150604 Tourism Marketing
Socio-Economic Objective: B Economic Development > 90 Commercial Services and Tourism > 9003 Tourism > 900303 Tourism Infrastructure Development
URI: http://eprints.usq.edu.au/id/eprint/24422

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