Online trust in mobile commerce

Wong, Yuk Kuen and Hsu, C. J. (2009) Online trust in mobile commerce. In: Encyclopedia of information communication technology. IGI Publishing (IGI Global), pp. 647-655. ISBN 9781599048451


The aim of this study focuses solely on the customer's perceptions of the m-commerce environment, rather than on trust in intermediaries or in third parties that might mediate between the customer and the store. The focus is on development of a framework to explain m-commerce acceptance in consumers' decision-making process. The chapter further extends the technology acceptance model (TAM) in mobile commerce, particularly in the context of the consumer's confidence level in the buying decision making process, rather than only focusing on the users' acceptance of technology. The chapter provides a theoretical framework for m-commerce adoption and also suggests the important relationships between psychological and behavioral factors in the consumer decision-making process.

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Item Type: Book Chapter (Commonwealth Reporting Category B)
Refereed: Yes
Item Status: Live Archive
Faculty/School / Institute/Centre: Historic - Faculty of Business - School of Information Systems
Date Deposited: 19 Dec 2013 23:20
Last Modified: 23 Oct 2014 00:47
Uncontrolled Keywords: mobile commerce; m-commerce; online trust; framework
Fields of Research : 15 Commerce, Management, Tourism and Services > 1599 Other Commerce, Management, Tourism and Services > 159999 Commerce, Management, Tourism and Services not elsewhere classified
16 Studies in Human Society > 1699 Other Studies in Human Society > 169999 Studies in Human Society not elsewhere classified
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150307 Innovation and Technology Management
14 Economics > 1402 Applied Economics > 140204 Economics of Education
Socio-Economic Objective: B Economic Development > 91 Economic Framework > 9199 Other Economic Framework > 919999 Economic Framework not elsewhere classified
E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
E Expanding Knowledge > 97 Expanding Knowledge > 970108 Expanding Knowledge in the Information and Computing Sciences
E Expanding Knowledge > 97 Expanding Knowledge > 970116 Expanding Knowledge through Studies of Human Society

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