A confidence-based framework for business to consumer (B2C) mobile commerce adoption

Wong, Yuk Kuen and Hsu, Chao Jung (2008) A confidence-based framework for business to consumer (B2C) mobile commerce adoption. Personal and Ubiquitous Computing, 12 (1). pp. 77-84. ISSN 1617-4909

Abstract

The Technology Acceptance Model (TAM) has been considered to be fundamental in determining the acceptance of new technology in the past decades. The two beliefs, ease of use and usefulness, in the model may not, however, fully explain the consumers' behavior in an emerging environment, such as mobile commerce (m-commerce). This paper aims to develop a framework for m-commerce adoption in consumer decision-making processes. In this paper TAM has been adopted and extended to analyze successful m-commerce adoption. The key elements of the proposed confidence-based framework for B2C m-commerce adoption include psychological and behavioral factors. Psychological factors include history-based confidence, institution-based confidence and personality-based confidence. Behavioral factors include perceived ease of use and perceived usefulness of the mobile application and technology.


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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: © Springer-Verlag London Limited 2006. Published version deposited in accordance with the copyright policy of the publisher.
Faculty / Department / School: Historic - Faculty of Business - School of Information Systems
Date Deposited: 19 Dec 2013 05:38
Last Modified: 29 Aug 2014 02:58
Uncontrolled Keywords: buying decision making process; confidence; mobile commerce adoption; technology acceptance model
Fields of Research : 17 Psychology and Cognitive Sciences > 1799 Other Psychology and Cognitive Sciences > 179999 Psychology and Cognitive Sciences not elsewhere classified
15 Commerce, Management, Tourism and Services > 1501 Accounting, Auditing and Accountability > 150199 Accounting, Auditing and Accountability not elsewhere classified
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150302 Business Information Systems
10 Technology > 1005 Communications Technologies > 100510 Wireless Communications
Socio-Economic Objective: E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
E Expanding Knowledge > 97 Expanding Knowledge > 970116 Expanding Knowledge through Studies of Human Society
B Economic Development > 89 Information and Communication Services > 8998 Environmentally Sustainable Information and Communication Services > 899899 Environmentally Sustainable Information and Communication Services not elsewhere classified
Identification Number or DOI: doi: 10.1007/s00779-006-0120-5
URI: http://eprints.usq.edu.au/id/eprint/24402

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