The public image of the engineering profession

McGrath, S. K. (1986) The public image of the engineering profession. In: Engineering Conference 1986: Engineers as Managers, 14-18 Apr 1986, Adelaide, Australia.

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The elements that are important in determining the Engineering Profession's public image are discussed. Ways of improving the image are suggested, after considering the characteristics of the media and the nature of the 'product' to be marketed.

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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Faculty/School / Institute/Centre: Historic - Faculty of Business - Department of Management and Organisational Behaviour
Date Deposited: 16 Dec 2013 02:40
Last Modified: 05 Nov 2014 01:51
Uncontrolled Keywords: engineers; engineering; public image; media; medical; legal; accounting; marketing
Fields of Research : 22 Philosophy and Religious Studies > 2202 History and Philosophy of Specific Fields > 220203 History and Philosophy of Engineering and Technology
16 Studies in Human Society > 1608 Sociology > 160808 Sociology and Social Studies of Science and Technology
17 Psychology and Cognitive Sciences > 1702 Cognitive Sciences > 170204 Linguistic Processes (incl. Speech Production and Comprehension)
Socio-Economic Objective: E Expanding Knowledge > 97 Expanding Knowledge > 970109 Expanding Knowledge in Engineering

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