Assessing motivations for carbon offsetting by environmentally certified tourism enterprises

Zeppel, Heather and Beaumont, Narelle (2013) Assessing motivations for carbon offsetting by environmentally certified tourism enterprises. Anatolia: an International Journal of Tourism and Hospitality Research, 24 (3). pp. 297-318. ISSN 1303-2917


This paper presents survey results on tourism operator preferences and motivations for carbon offset options by environmentally certified tourism enterprises in Queensland, Australia. It found that less than a third are involved in carbon offset programmes, whereas just over a third plan to implement offsetting in the near future. Preferred offset projects are regional tree planting or renewable energy. Motivations for offsetting are related to environmental concern, commercial benefits of climate-friendly tourism, and financially supporting offset projects. This study found motivations for offsetting by larger tourism enterprises aligning with the more general business motivations and drivers for adopting corporate social and environmental responsibility practices. However, the extra cost and uncertainty about carbon issues limited the uptake of offsetting by smaller tourism operators.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: © 2013 Copyright Taylor and Francis Group, LLC. Published online: 23 Jan 2013. Published version made not accessible in accordance with the copyright policy of the publisher.
Faculty/School / Institute/Centre: Historic - Faculty of Business and Law - School of Management and Marketing
Date Deposited: 04 Dec 2013 06:01
Last Modified: 04 Nov 2014 06:06
Uncontrolled Keywords: climate change; carbon offsetting; business motivations; environmental concern
Fields of Research : 15 Commerce, Management, Tourism and Services > 1506 Tourism > 150603 Tourism Management
05 Environmental Sciences > 0502 Environmental Science and Management > 050205 Environmental Management
Socio-Economic Objective: B Economic Development > 91 Economic Framework > 9199 Other Economic Framework > 919901 Carbon and Emissions Trading
E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
Identification Number or DOI: 10.1080/13032917.2012.759982

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