Social media practices serving co-creation in tourism

Horvath, Zsuzsanna (2011) Social media practices serving co-creation in tourism. In: 2nd International Tourism Conference 2010: Exploring Co-Creation, 16-18 Sep 2010, Veszprem, Hungary.

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Abstract

Creative industries' expansion and growing importance relies on the increasing need of consumers, traditionally 'alienated' from the means and processes of production, to be actively involved in the creative process. Firms are bound to incorporate new co-creation techniques in their product or services innovations.
As consumers claim more active role, their eagerness to participate can be harnessed by firms and thus collective production or creation is a mechanism that cannot be disregarded today.


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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Faculty / Department / School: Historic - Faculty of Education
Date Deposited: 26 Nov 2013 04:20
Last Modified: 20 Sep 2017 05:41
Uncontrolled Keywords: tourism; co-creation; social media; tourism experience; tourism marketing
Fields of Research : 15 Commerce, Management, Tourism and Services > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150506 Marketing Theory
15 Commerce, Management, Tourism and Services > 1506 Tourism > 150604 Tourism Marketing
Socio-Economic Objective: C Society > 95 Cultural Understanding > 9502 Communication > 950201 Communication Across Languages and Culture
URI: http://eprints.usq.edu.au/id/eprint/24294

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