Private label brand trends in the grocery retail industry

Chimhundu, Ranga and Chadee, Doren (2013) Private label brand trends in the grocery retail industry. Journal of Euromarketing, 22 (1/2). pp. 36-47. ISSN 1049-6483


This article investigates aggregate share trends of private label brands in four countries over a fourteen year period, employing the multiple-case study research methodology. The results show two states of equilibrium; termed in this article, mature and premature equilibrium. The state of equilibrium is found to be largely driven by the combination of the degree of exploitation of private label quality spectrum and the concentration level of the grocery retail environment. These results indicate that decisions on private label quality spectrum have a strong influence on the competitive progress of private labels against manufacturer brands.

Statistics for USQ ePrint 24135
Statistics for this ePrint Item
Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Restricted access to published version due to publisher copyright policy. Published version embargoed until 1 May 2015 in accordance with the copyright policy of the publisher.
Faculty / Department / School: Historic - Faculty of Business and Law - School of Management and Marketing
Date Deposited: 08 Oct 2013 04:16
Last Modified: 15 Jul 2014 04:09
Uncontrolled Keywords: private label brands; store brands; manufacturer brands; grocery retail; share trends; multiple-case study
Fields of Research : 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150504 Marketing Measurement
17 Psychology and Cognitive Sciences > 1702 Cognitive Sciences > 170202 Decision Making
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
Socio-Economic Objective: E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services

Actions (login required)

View Item Archive Repository Staff Only