Online coverage of the 2008 Olympic Games on the ABC, BBC, CBC and TVNZ

Jones, Dianne (2013) Online coverage of the 2008 Olympic Games on the ABC, BBC, CBC and TVNZ. Pacific Journalism Review , 19 (1). pp. 244-263. ISSN 1023-9499

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The same pervasive strategies that relegate women's sports coverage to secondary status in the traditional sports media are apparent in online coverage. Content analysis of the extent and nature of 2008 Olympic Games coverage by four national public broadcasters shows men and their sports were the story in Beijing. The gender gap in story numbers favoured male athletes by a margin of four to one. Men's achievements were given more prominence than women's with twice as many lead stories and photographs of male athletes taking top spot on the websites' splash pages. The content of photographs and the language of online stories also perpetuated gender stereotypes and sexual difference by framing sportswomen as emotionally weak or dependent and less committed than male athletes.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: © 2013 AUT. This publication is copyright. It may be reproduced in whole or in part for the purposes of study, research, or review, but is subject to the inclusion of an acknowledgment of the source. Published version deposited with permission of Editor.
Faculty / Department / School: Historic - Faculty of Arts - School of Humanities and Communication
Date Deposited: 05 Sep 2013 23:39
Last Modified: 04 Feb 2015 04:38
Uncontrolled Keywords: female athletes; gender; hegemony; Olympic Games; online; sport; women
Fields of Research : 19 Studies in Creative Arts and Writing > 1903 Journalism and Professional Writing > 190301 Journalism Studies
20 Language, Communication and Culture > 2002 Cultural Studies > 200205 Culture, Gender, Sexuality
Socio-Economic Objective: C Society > 95 Cultural Understanding > 9502 Communication > 950204 The Media

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