Understanding changes in the caravanning sector: a case study

McClymont, Hoda and Carson, Michelle and Prideaux, Bruce (2011) Understanding changes in the caravanning sector: a case study. In: Drive tourism: trends and emerging markets. Advances in Tourism (17). Taylor & Francis (Routledge), Abingdon, Oxon. United Kingdom, pp. 210-223. ISBN 978-0-415-49149-5


Caravanning is a specialised form of drive tourism, the essence of which is captured in the banner on the front cover of a popular caravan magazine(Caravan and Motorhome 2004: 1), which proclaimed, 'Seek freedom! Life on the open road, your home at your back - what could be better?'. In
Australia, this popular form of holidaying can be traced back to the 1920s(Prideaux and McClymont 2006). In the decades since the first caravan took to the roads, a large infrastructure has emerged to service the caravan industry, including caravan parks, caravan manufacturers, attractions, and the retail and repair sectors. The latest statistics indicate that caravan park accommodation accounted for 14.8 per cent of total domestic visitor
accommodation nights in 2005 (ABS 2006). Given the size of the industry and its visibility both in Australia and in other nations (van Heerden, this volume, Chapter 6), it is surprising that so little research has been undertaken
into understanding this area of tourism activity, a point highlighted by Prideaux and McClymont (2006). The research in this chapter is aimed at adding to our understanding of the caravanning sector as a subset of drive tourism, with a specific focus on caravan parks as well as caravanners in
Queensland, Australia.

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Item Type: Book Chapter (Commonwealth Reporting Category B)
Refereed: Yes
Item Status: Live Archive
Additional Information: Published version deposited in accordance with the copyright policy of the publisher.
Faculty / Department / School: Historic - Faculty of Business and Law - No Department
Date Deposited: 31 Jul 2013 06:19
Last Modified: 04 Dec 2017 03:39
Uncontrolled Keywords: tourist accomodation; grey nomads; Australia; caravan parks; statistics
Fields of Research : 15 Commerce, Management, Tourism and Services > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience
16 Studies in Human Society > 1604 Human Geography > 160402 Recreation, Leisure and Tourism Geography
15 Commerce, Management, Tourism and Services > 1506 Tourism > 150604 Tourism Marketing
Socio-Economic Objective: B Economic Development > 90 Commercial Services and Tourism > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism
URI: http://eprints.usq.edu.au/id/eprint/23680

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