Stereotypes, students' perceptions and inherent creativity: further Australian evidence

Baxter, Peter and Kavanagh, Marie (2012) Stereotypes, students' perceptions and inherent creativity: further Australian evidence. Australasian Accounting Business and Finance Journal, 6 (5). pp. 81-100. ISSN 1834-2000

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The objectives of this study are to: ascertain how first year university students perceive accounting in a time
period following the high profile corporate collapses of the early 21st century; understand the factors that
influence these perceptions; and determine if there is an association between students' perceptions of accounting and their inherent creativity. The findings of the study show that the majority of first year university students still hold a traditional stereotypical perception of accounting. School teachers and subjects were reported by the students as being the main influences on their perceptions. Students' perceptions of accounting are also linked to their inherent creativity. A limitation of the study is that the sample is drawn from students at two Australian universities. Therefore, the results may not generalise to other institutions.
This study contributes to the existing body of knowledge on students' perceptions of accounting and the impact of various factors. There are implications for educators in designing appropriate curricula and the promotion of accounting by the accounting profession.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Open access journal, Authors retain copyright. Research Online is the open access institutional repository for the University of Wollongong. For further information contact the UOW Library:
Faculty/School / Institute/Centre: Historic - Faculty of Business and Law - School of Accounting, Economics and Finance
Date Deposited: 14 May 2013 02:07
Last Modified: 11 Feb 2015 05:42
Uncontrolled Keywords: perceptions; personality; accounting; students
Fields of Research : 15 Commerce, Management, Tourism and Services > 1501 Accounting, Auditing and Accountability > 150199 Accounting, Auditing and Accountability not elsewhere classified

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