Strategic trisector collaboration in disaster response

Kong, Eric (2013) Strategic trisector collaboration in disaster response. World Review of Business Research, 3 (2). pp. 127-140. ISSN 1838-3955

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The cause-related marketing concept has typically focused on how businesses are related to nonprofits with a cause. Public-private partnerships have normally stressed business and government collaboration in obtaining intended goals. Nonprofit and government partnerships have been the main trend for resolving social issues since the 1980s. A voluminous literature has focused on the three concepts separately. That is, research has been conducted to investigate how a commercial organization and nonprofit work together, and how a public sector organization and business corporation collaborate with each other. Relatively little research has primarily examined trisector collaborations for solving social problems, in particular after disasters. This paper argues that disaster recovery can be achieved more effectively if the three sectors collaborate simultaneously. A trisector collaboration framework is suggested and the Japanese tourism industry after 2011 earthquake and tsunami will be used as a case to illustrate how the framework may assist in achieving social objectives more effectively. The paper contributes to the existing literature by extending the research on trisector collaborations for disaster recovery. Limitations and future research directions will be discussed in the paper.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Author retains copyright.
Faculty / Department / School: Historic - Faculty of Business and Law - School of Management and Marketing
Date Deposited: 09 Jul 2013 06:54
Last Modified: 07 Feb 2017 01:08
Fields of Research : 14 Economics > 1402 Applied Economics > 140219 Welfare Economics
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150502 Marketing Communications
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150310 Organisation and Management Theory
Socio-Economic Objective: E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services

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