Power of engineering: changing the perceptions of year 9 and 10 female school students towards an engineering career

Briody, Felicity and Goh, Steven and Dawes, Les (2012) Power of engineering: changing the perceptions of year 9 and 10 female school students towards an engineering career. In: AaeE 2012: The Profession of Engineering Education: Advancing Teaching, Research and Careers, 3-5 Dec 2012, Melbourne, Australia.

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The engineering profession in Australia has failed to attract young women for the last decade or so despite all the effort that have gone into promoting engineering as a preferred career choice for girls. It is a missed opportunity for the profession to flourish as a heterogeneous team. Many traditional initiatives and programs have failed to make much impact or at best incremental improvement into attracting and retaining more women in the profession. The reasons why girls and young women in most parts of the world show little interest in engineering haven't changed, despite all the efforts to address them, the issue proposed here in this paper is with the perceptions of engineering in the community and the confidence to pursue it. This gender imbalance is detrimental for the engineering profession, and hence an action-based intervention strategy was devised by the Women in Engineering Qld Chapter of Engineers Australia in 2012 to change the perceptions of school girls by redesigning the engagement strategy and key messages. As a result, the “Power of Engineering Inc” (PoE) was established as a not-for-profit organisation, and is a collaborative effort between government, schools, universities, and industry. This paper examines a case study in changing the perceptions of year 9 and 10 school girls towards an engineering career

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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: Authors retain copyright.
Faculty / Department / School: Historic - Faculty of Engineering and Surveying - No Department
Date Deposited: 24 Apr 2013 01:08
Last Modified: 07 Sep 2017 02:04
Uncontrolled Keywords: women in engineering; girls in engineering; perceptions of engineering; engineering careers
Fields of Research : 17 Psychology and Cognitive Sciences > 1701 Psychology > 170105 Gender Psychology
17 Psychology and Cognitive Sciences > 1701 Psychology > 170113 Social and Community Psychology
09 Engineering > 0999 Other Engineering > 099999 Engineering not elsewhere classified
Socio-Economic Objective: C Society > 93 Education and Training > 9399 Other Education and Training > 939904 Gender Aspects of Education
URI: http://eprints.usq.edu.au/id/eprint/23390

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