The development of a multi variant model for market intelligence data gathering for Australian micro businesses and SMEs

Ross, Pauline and Styger, Lee (2013) The development of a multi variant model for market intelligence data gathering for Australian micro businesses and SMEs. In: 2nd Australian Centre for Entrepreneurship Research Exchange Conference (ACERE 2013), 6-8 Feb 2013, Brisbane, Australia.

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Abstract

Micro businesses and SMEs have typically been encouraged to develop and implement 'professional' business processes that will enable them to understand their business environment. The driver of this trend has typically come from a growth in the use of external 'expert' sources (i.e. consultants and sponsored agents) who are not always fully associated with the business. This growth in external intervention has typically triggered an evolution in contemporary thinking and literature, that would lead us to believe that micro businesses and SMEs operate in a similar way, and with a similar structure, as larger organisations. This paper focuses on some of the findings from a 2012 funded Australian government research project undertaken on market intelligence gathering techniques by micro businesses and SMEs located within Australia. The paper also discusses the 'rock and hard' place a micro businesses and SME finds itself between when attempting to generate robust market intelligence in a rapid, economic and valuable manner. Furthermore, this paper provides insight into the choices available for market intelligence collection for Australian micro businesses and SMEs and also offers a suggestion of a best fit framework for the collection of data by illustrating a novel multi-variant model.


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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: Copyright © 2013 ACERE Conference
Faculty / Department / School: Historic - Faculty of Engineering and Surveying - No Department
Date Deposited: 31 Jul 2013 00:28
Last Modified: 12 Sep 2014 02:48
Fields of Research : 15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150301 Business Information Management (incl. Records, Knowledge and Information Management, and Intelligence)
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150314 Small Business Management
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
Socio-Economic Objective: B Economic Development > 91 Economic Framework > 9104 Management and Productivity > 910403 Marketing
URI: http://eprints.usq.edu.au/id/eprint/23058

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