Ross, Pauline and McGowan, Carol G. and Styger, Lee E. J.
(2012)
A comparison of theory and practice in market intelligence
gathering for Australian micro-businesses and SMEs.
In: 19th International Business Research Conference, 19-21 Nov 2012, Melbourne, Australia .
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Abstract
Recent government sponsored research has demonstrated that there is a gap between the theory and practice of market intelligence gathering within the Australian micro, small and medium businesses (SMEs). Typically, there is a significant amount of information in literature about 'what needs to be done', however, there is little insight in terms of how market intelligence gathering should occur. This paper provides a novel insight and a comparison between the theory and practices of market intelligence gathering of micro-business and SMEs in Australia and demonstrates an anomoly in so far as typically the literature does not match what actually occurs in practice. A model for market intelligence gathering for micro-businesses and SMEs is also discussed.
Item Type: |
Conference or Workshop Item (Commonwealth Reporting Category E)
(Paper)
|
Refereed: |
Yes |
Item Status: |
Live Archive |
Additional Information: |
Deposited with blanket permission of publisher. |
Faculty/School / Institute/Centre: |
Historic - Faculty of Engineering and Surveying - No Department (Up to 30 Jun 2013) |
Faculty/School / Institute/Centre: |
Historic - Faculty of Engineering and Surveying - No Department (Up to 30 Jun 2013) |
Date Deposited: |
22 Apr 2013 06:16 |
Last Modified: |
18 Sep 2014 03:20 |
Uncontrolled Keywords: |
management; small business; marketing data analysis; market intelligence; SME; micro businesses; Australia |
Fields of Research (2008): |
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150301 Business Information Management (incl. Records, Knowledge and Information Management, and Intelligence) 15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150314 Small Business Management 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150505 Marketing Research Methodology |
Fields of Research (2020): |
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3503 Business systems in context > 350302 Business information management (incl. records, knowledge and intelligence) 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3507 Strategy, management and organisational behaviour > 350716 Small business organisation and management 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350606 Marketing research methodology |
Socio-Economic Objectives (2008): |
B Economic Development > 91 Economic Framework > 9104 Management and Productivity > 910403 Marketing |
Identification Number or DOI: |
https://doi.org/10.2139/ssrn.2174337 |
URI: |
http://eprints.usq.edu.au/id/eprint/22986 |
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