What is success in cultural heritage tourism?

Pocock, Celmara (2012) What is success in cultural heritage tourism? In: Visitor Research Forum 2012: Interpreting our Heritage and Understanding our Visitors, 18 Jan 2012, Brisbane, Australia.

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Much of the literature on cultural heritage tourism is focused on the inherent tensions between conservation and tourism. Highlighted conflicts include the restrictions and high costs imposed by conservation and the potentially damaging impacts of visitors on heritage sites. These tensions are perceived and portrayed as an underlying factor in the potential failure of many cultural heritage tourism businesses.
A number of studies have been commissioned to address these concerns and ensure the success of the Australian cultural heritage tourism sector. However, this paper suggests that these studies, too, are characterised by an entrenched business - conservation dichotomy. Consequently the suggestions and guidelines offered to cultural heritage tourism operators and managers fail to develop new insights that might assist in more effective outcomes for cultural heritage tourism. I suggest that a more complex understanding of what success means within cultural heritage tourism might benefit the sector by recognising it as a unique enterprise with its own particularities and needs.

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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: No
Item Status: Live Archive
Faculty/School / Institute/Centre: Historic - Faculty of Arts - School of Humanities and Communication
Date Deposited: 22 May 2013 05:36
Last Modified: 31 Jan 2017 05:53
Uncontrolled Keywords: cultural heritage; tourism; success; business; conservation
Fields of Research : 15 Commerce, Management, Tourism and Services > 1506 Tourism > 150601 Impacts of Tourism
21 History and Archaeology > 2102 Curatorial and Related Studies > 210202 Heritage and Cultural Conservation
15 Commerce, Management, Tourism and Services > 1506 Tourism > 150605 Tourism Resource Appraisal
Socio-Economic Objective: B Economic Development > 90 Commercial Services and Tourism > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism
C Society > 95 Cultural Understanding > 9503 Heritage > 950307 Conserving the Historic Environment
URI: http://eprints.usq.edu.au/id/eprint/22482

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