Community engagement and building connectivity in the Lockyer Valley region

Miller, Karen and Pedersen, Cec (2012) Community engagement and building connectivity in the Lockyer Valley region. In: 2012 Regional Development: Connectedness, Business and Learning: Creating Sustainable Communities, 20 Jun 2012, Brisbane, Australia.

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Uneven growth and a decline in non-metropolitan Australia is cause for ongoing concern (Simpson, 2005) as currently, Queensland has Australia's highest level of disparity (Premier's Department 2003). To address this concern, the Queensland Government realise the need to develop closer communities if Queensland is to grow and remain sustainable (Premier's Department 2003). The north eastern sector of the Lockyer Valley (LV) is one of Queensland's disparate and disconnected communities. Lying close to the Brisbane-Ipswich conurbation, and seen by some as dormitory suburbs or satellite towns of the Brisbane Ipswich conurbation (Department of Communities 2005), the LV's north eastern sector residents are experiencing feelings of disconnection. Disconnection refers to residents experiencing feelings of a separate self-schema and feeling separate or distinct from other residents (Babin and Harris 2011). The feelings of disconnection are of concern because for a community to grow and be sustainable, the residents should have a shared sense of belonging, a shared vision, and social connections with each other (Mathwick, Wiertz and Ruyter 2008). The connections within and between social networks, as well as among individuals, are important as they are drivers of community growth (Grillo, Teixeira and Wilson 2010).

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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: 2012 USQ Faculty of Business and Law Research Retreat.
Faculty / Department / School: Historic - Faculty of Business and Law - School of Management and Marketing
Date Deposited: 14 Jan 2013 02:50
Last Modified: 11 Apr 2017 00:40
Uncontrolled Keywords: connectivity; community growth; community engagement; brand engagement; Lockyer Valley
Fields of Research : 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150502 Marketing Communications
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
16 Studies in Human Society > 1604 Human Geography > 160403 Social and Cultural Geography
Socio-Economic Objective: C Society > 94 Law, Politics and Community Services > 9401 Community Service (excl. Work) > 940199 Community Service (excl. Work) not elsewhere classified
E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services

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